Vistosi looks forward to seeing you at the new edition of Euroluce, from 8 to 13 April 2025, in Milan, at Pavilion 6, Stand C26.
A stand of over 400 square metres, on two levels, designed by the prestigious Swiss studio atelier oï, which this year finds a strategic and central position in Pavilion 6 dedicated to the biennial Euroluce, the event that for 6 days will host the best trendsetters in the international lighting market.

The concept of the stand that Vistosi will exhibit at the next edition of Euroluce is inspired by the company’s Virtual Museum, in particular by the section dedicated to the News Pavilion. Designed to evoke the refined and captivating atmosphere of the museum, the stand will feature the same colours, curtains and layout of the exhibition corners. Both the stand and the Virtual Museum were designed by the Swiss studio atelier oï, which has been able to translate the essence of the brand into an exhibition space with a strong aesthetic and narrative impact.
A distinctive element of the Virtual Museum was the use of Corten steel and old terracotta bricks, typical of Murano constructions, chosen for their texture and warm tones that best represent the company’s DNA. The intention was to reinterpret these elements and their nuances using lighter and more flexible materials, such as fabrics or chains, while remaining true to the characteristic colors of these materials.

Panoramic view

Exhibition corner                                                                                                                          Welcome desk

The outer sides of the stand are made of chains in different shades of colour, creating a chromatic effect of depth and transparency. Each niche created by the drapery houses a collection: an exhibition that, like an expanding bubble, plays with dimensions and scales to make the space organic and dynamic.
Inside the stand, some of the brand’s most iconic products will be on display, including custom configurations, new integrations of existing collections, and absolute novelties. However, for now, we prefer not to reveal the details, leaving room for the surprise that visitors will experience firsthand during the event.
First presented at the Salone del Mobile two years ago, this year the setting is being reintroduced with the aim of ensuring visual and narrative continuity, aligned with the central theme that runs through all of the company’s communication: the Virtual Museum. This serves as a showcase for Vistosi’s collections, its craftsmanship, and its extraordinary ability to customize designs through the rare artisanal expertise of its master glassmakers.
The stand spans nearly 400 square meters, divided into two levels, designed to immerse visitors in a fluid and flexible space where every element highlights the brand’s distinctive qualities: the allure of the material and the unique alchemical process between craftsmanship and technology, the result of skilled hands and centuries-old expertise in glassmaking.
A sustainable approach guided the decision to recreate the same stand. This approach is reflected not only in the reduction of waste through the reuse of existing elements but also in the choice of materials: high-quality drapery, panels, and modular structures designed to be easily disassembled, transported, and reassembled without compromising their integrity or aesthetics. Additionally, the durability and versatility of the materials used ensure a reduction in the overall environmental impact.
Vistosi wanted to go beyond the boundaries of physical reality, creating spaces that continuously interact with the virtual world to offer visitors a unique and immersive experience, capable of blending tradition and innovation in perfect harmony.

A SUSTAINABLE PROJECT
Sustainability is in our DNA. Vistosi has long been committed to making our future greener. The attention to sustainability is present in the very material, glass, that it uses for its products, in the production processes, in the choice of packaging and suppliers.
A concrete example of this commitment is the Virtual Museum, a digital space that is always accessible and that, in its realisation, has not involved any pollution or abuse of the environment. Being a digital showroom, it doesn’t require the visitor to travel, thus avoiding atmospheric pollution linked to transport.

The stand presented at this new edition of Euroluce is also a perfect example of how Vistosi applies sustainability to every project.
The stand is in fact a re-run of the one used at the previous edition, with zero waste and a focus on solutions that emphasise reuse and recycling. Vistosi has chosen only certified suppliers that adopt cutting-edge sustainable products, management and production methods. In this way, Vistosi demonstrates that innovation and beauty can go hand in hand with respect for the environment, creating a space that enhances not only design, but also our future.

DON’T FORGET TO MARK THE DATE:

Happy Hour Vistosi: every evening from Tuesday to Saturday from 5.30 to 6.30 pm the whole team awaits you in the elegant space on the first floor of their stand.

Fuorisalone Archiproducts: a selection of our collections awaits you at 31 Via Tortona, at the Archiproducts headquarters in the new immersive space designed by STUDIOPEPE, open every day from 10:00 to 20:00.

ANTICIPATIONS

The figures for the Salone del Mobile 2025: over 2,000 exhibitors (38% from abroad)
The event confirms its status as an increasingly international affair, with 38% of the more than 2,000 exhibitors coming from abroad and 148 brands making their debut or returning. The exhibitors will occupy a net area of over 169,000 square meters, with more than 32,000 square meters dedicated to the highly anticipated return of the Biennale Euroluce, following the 2023 edition, The City of Lights. Euroluce will host over 300 brands from 25 countries. The SaloneSatellite also stands out, hosting 700 designers under 35 and 20 international schools and universities, highlighting the event’s role in promoting young talents.
These numbers reflect the result of intense scouting and promotion efforts, which each year strengthen the trust of both national and international supply chains. The Salone has established itself as a strategic platform for business, sustainable innovation, and internationalization, attracting a global audience of industry professionals (over 370,000 from 146 countries in 2024). A significant indicator of the event’s relevance is the following: the total revenue of the Italian brands exhibiting in April amounts to €9,238,429,199, representing 34% of the total revenue of the entire national furniture sector (over 21,000 companies).
In addition, there are €6,989,984,073 in total revenue from foreign brands, confirming the steady growth of the Salone model, an ecosystem that continues to support the evolution of the sector.

Salone del Mobile 2025: The Grand Return of Design to Milan
The 63rd edition of the Salone del Mobile will take place from April 8 to 13, 2025, at Fiera Milano Rho. It is undoubtedly the most prestigious international event dedicated to design and furniture. Following the success of the 62nd edition, the event is set to amaze with new projects, installations, and collaborations of excellence. Among the novelties, the return of the biennial Euroluce 2025, with events that will include roundtables, workshops, and conferences with world-renowned experts. Design will take center stage not only at the fair but also in the streets of Milan, transforming the city into a stage for art and creativity.
Discover more about the Salone del Mobile 2025

Euroluce 2025: The International Lighting Forum Begins
The biennial dedicated to light is enhanced with the launch of “The Euroluce International Lighting Forum,” a unique event that will explore the future of lighting through conferences, workshops, and interdisciplinary meetings. Among the key figures, Robert Wilson, known for his innovative approach to visual art, the collective DRIFT, and world-renowned designers such as Kaoru Mende and Marjan van Aubel, will explore themes related to sustainability and lighting design for the future.
Visit the official page

“Thought for Humans”: The Campaign that Celebrates Design for People
The Salone del Mobile 2025 presents a new photographic campaign titled “Thought for Humans,” created by New York-based artist and photographer Bill Durgin. Known for his ability to deconstruct the human body, Durgin offers a visual narrative that explores the relationship between materials, design, and the everyday human experience. “The photography for this project celebrates the return to touch and physical connection,” says Durgin. The materials chosen—wood, metal, fabric, and bioplastic—reflect the core values of the Salone, showing how design can enhance the quality of daily life through a harmonious interaction with the surrounding environment.
Discover the “Thought for Humans” campaign by Bill Durgin

Robert Wilson presents “Mother” at the Castello Sforzesco
One of the most anticipated events of the Salone del Mobile 2025 is Robert Wilson’s installation “Mother,” the renowned international artist and master of creative lighting. The work, hosted at the Pietà Rondanini Museum at the Sforza Castle, creates a dialogue between Michelangelo’s unfinished sculpture and Arvo Pärt’s “Stabat Mater,” in an extraordinary fusion of lights, sounds, and images. The installation will be open to visitors until May 18 and represents a celebration of the emotional intensity that arises from the encounter between classical art and contemporary vision.
Discover more about the “Mother” installation

t25 Years of SaloneSatellite: A Celebration of Young Design the book “Universo Satellite”
“25 Years of SaloneSatellite,” curated by Beppe Finessi, celebrates a quarter of a century of innovations and ideas born from SaloneSatellite. Founded by Marva Griffin Wilshire, the project has served as a crucial platform for young design talents, offering them an international showcase. With over 1,200 images and unpublished documents, the book is a true “magic box” of contemporary design, capable of inspiring new generations of creatives.
Read more