On December 3, 2024, Vistosi will take center stage at the awards ceremony for the Premio VALORI D’IMPRESA, a prestigious annual accolade that celebrates the best in corporate and labor storytelling, promoted by Confindustria Veneto Est as part of its initiative to promote and enhance the Culture of Enterprise. This year, Vistosi has been awarded in the Visioni d’Impresa category for the Vistosi Virtual Museum project, an initiative that narrates the long and fascinating history of our brand through an innovative digital journey.
The Virtual Museum, developed with the contribution of a team of experts, is the result of months of work and research. It is set to become a point of reference for anyone interested in exploring the tradition of Murano glass, as well as for those curious to discover how Vistosi has managed to innovate while maintaining a strong connection to innovation and design.

The Vistosi Virtual Museum Project

With the launch of the Vistosi Virtual Museum, the company takes a significant step into the “metaverse of light,” blending tradition and innovation into a unique digital experience. This project, developed by atelier oï, a long-time partner of Vistosi, features an architectural concept that merges the historical heritage of Murano with cutting-edge design, creating a virtual space that respects the construction and aesthetic principles of the Venetian island, where the Moretti family’s historic glassworks originated.
The transition from a paper project to a fully virtual museum was made possible thanks to the collaboration with HiveHub, a specialized hub that integrates expertise in marketing, digital immersivity, and multimedia content. The museum experience was created with incredible attention to detail, utilizing advanced technologies to offer an immersive, multi-device, and interactive experience.
Inside the Vistosi Virtual Museum, visitors walk through a central “boulevard” that flows with water from the lagoon, creating a seamless connection between the interior and exterior. More than 80 Vistosi collections are displayed in this virtual gallery, accompanied by interactive content such as product videos, technical information, and guided tours led by a Personal Assistant to help users explore the collections and choose products.
Additionally, users can virtually visit the glassworks, listening to sounds and observing the craftsmanship that embodies the authentic know-how of the company. The experience is enhanced by an outdoor area that realistically reconstructs the landscape of Murano, with its colorful houses and brackish waters.
This large-scale project required nearly two years of research and development, involving over 20 professionals, 1800 renders, 90,000 3D frames, and more than 150 accessible 360° points. The result is an experience that not only showcases products but also tells the story of a company that is projecting its cultural heritage into the future through the language of digital technology. The VALORI D’IMPRESA 2024 Award. The VALORI D’IMPRESA Award 2024 is divided into three categories:

• “Business Stories and Labor Narratives”: This category is open to authors and publishers and focuses on books that tell the stories of businesses and entrepreneurs, both local and national. Books must have an ISBN and be published after September 1, 2023.
• “Business Studies”: Reserved for Italian university students, this section awards innovative theses that focus on the history of business or the organizational structure of Veneto-based companies that have “made history.”
• “Visions of Business”: This category is dedicated to companies in the Veneto region and recognizes business communication projects, including corporate publications, films, documentaries, events, new business locations, and special projects. Special attention is given to innovation in the editorial approach and cultural significance.

Vistosi’s recognition in the Visions of Business category highlights the Vistosi Virtual Museum as a project that not only tells the company’s story but also places it in an innovative cultural and technological context, staying ahead of the times. This initiative exemplifies how tradition and innovation can coexist to enhance and promote a company’s cultural heritage.
The award ceremony for the VALORI D’IMPRESA 2024 will take place on December 3, 2024, at 11:00 AM at La Casa di The Human Safety Net in Venice. The event will celebrate the most significant projects that, with passion and creativity, contribute to telling the culture and history of businesses and promoting the identity of the Veneto region.
We are proud to receive this recognition and to share with our audience the result of a collective effort that involved the best experts in creating a cutting-edge project.